Hi! I’m Joel! A Content Strategist with a 13+ year background in Content Production & Writing, and the Head of Content for EdTech company Rize Education. A Creative who’s not afraid to champion ideas to improve CTR, ROI & CPA.

Over a decade ago, I kinda cracked the secret of what it takes to succeed on social, one that millions of marketers pay big teams of people huge amounts of money for and STILL can’t figure out, then turned it into my career. I’ve won 102 contests (mostly video contests) in my career, and lost over 1000.

Day-to-day I use good data to develop new angles, conceptualize new content and produce it. I lead teams of writers, editors, camera crew, web designers, developers, animators & marketers to deliver content which actually improves the bottom line.

I’m an adventurer, a puzzle-solver, a goofball, a loser on both Wheel of Fortune AND Jeopardy!, a collaborator and I’m not afraid to put on a penguin costume when the situation calls for it.