Dayton Dragons Featured in Forbes Article
The Dayton Dragons are featured in an article this week at Forbes.com
Dayton Dragons Featured in Forbes Article
The Dayton Dragons are featured in an article this week at Forbes.com titled, “The Unique Sports Marketing Challenges Facing Minor League Baseball.”
Kent State University professor Mark Lyberger, author of “Sport Marketing: A Strategic Persective,” refers to the Dragons in the article as “one of the best examples in the history” of minor league baseball marketing.
Dragons President Robert Murphy and Executive Vice President Eric Deutsch are quoted multiple times in the article. Murphy references the Dragons commitment to family entertainment in the article.
“We embraced the idea that the entertainment, game event was probably going to be the best way to promote being a Dayton Dragon fan,” said Murphy.
