Cinemark Launches Movie Subscription Plan
Cinemark movie theaters have launched a monthly Netflix-like membership program that includes discounts on tickets and concessions.
Cinemark Launches Movie Subscription Plan
Cinemark has unveiled a new subscription-based service called 'Movie Club', a monthly membership program that offers discounts on movie tickets and concession foods, along with other benefits. The new plan is aimed directly at millennials, who are used to paying monthly fees for TV and movies on platforms like Netflix and Amazon.
The cost to sign up is $8.99 per month, and subscribers can manage their accounts through the Cinemark app on their phones.
Membership benefits include:
- One 2-D movie ticket each month with premium format ticket upgrades available
- Unused tickets roll over and never expire for active members
- Ability to reserve seats and buy tickets in advance with no online fees
- Additional tickets at the member price of $8.99 each
- 20 percent discount on concessions during every visit
"We are thrilled to launch our proprietary movie membership program that is completely consumer research-driven,” said Cinemark CEO Mark Zoradi. "Based on the feedback we received, we designed Movie Club with all of the features and benefits that moviegoers desire most in a membership program without any of the hassle, enabling our guests to enjoy the moviegoing experience with their friends and family."
Cinemark owns around 350 theaters in the U.S., with several in the Dayton region, including The Greene, Huber Heights, West Carrollton and Miami Valley Cinema in Piqua.
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