Ohio, The Heart of it All—is back!
Ohio goes back to the future, relaunching 'The Heart of it All' tourism campaign #OhioTheHeartofitAll.
Ohio, The Heart of it All—is back!
The Buckeye State’s new tourism slogan may sound familiar. Gov. Mike DeWine announced today that the state will resume the use of the iconic “Ohio, The Heart of it All” tagline to promote Ohio not only as a great place to visit, but also as a great place to live, learn, work, and raise a family.
"As Ohio evolves into a powerhouse for technology and innovation, we're looking at the classic ‘Ohio, The Heart of it All’ tagline in a new way," said DeWine in a news release. "Our state is thriving, and we want the world to know that Ohio is the heart of technology, the heart of opportunity, the heart of adventure, and the heart of family. This is a brand for all of Ohio, uniting everything we love about our great state under one powerful phrase."
"Ohio, The Heart of it All" was originally used from 1984 to 2001, has been refreshed and relaunched for 2023, replacing "Ohio. Find it Here," which was first introduced in 2015 during Gov. John Kasich's administration. In case you're wondering what was used between 2001 and 2015, it was "Ohio. So much to discover".
The old new tagline comes with a new logo, which was designed by Columbus-based Ron Foth Advertising.
Scroll down to watch the video: Must Be The Love — Ohio, The Heart of it All
