Build Right: Maker Series Workshop with Karen McGrane

With users engaging more deeply and frequently with their mobile devices, they’re expecting an experience that’s as good as—even better than—the desktop web. It’s time to think about developing your content strategy for mobile. This workshop explores the challenges and constraints of presenting content in mobile interfaces and contexts. Desktop websites have gotten cluttered with useless information that doesn’t meet user needs. Mobile offers an opportunity to re-prioritize messages, rewrite jargon, and remove outdated information. You'll learn how to use mobile as a wedge to create a better experience for ALL users.

This workshop will include a mix of hands-on exercises, discussion, and review of themes, problems, and real-world examples. We’ll analyze content from desktop websites and mobile websites and apps to uncover what works (and what doesn’t) when publishing on mobile.

In this workshop you’ll learn:

• Prioritizing messages and content for the constraints of mobile
• Writing for people who are reading with just one eye
• Structuring content to be navigated with one thumb
• Creating editorial processes to COPE with the demands of mobile (Create Once, Publish Everywhere)
• Why your CMS needs to evolve to support mobile publishing

Hands on exercises include:

• Convince your CEO to fit mobile content strategy into your overall business strategy
• State of the mobile web, as compared to the desktop
• Auditing and inventorying content with an eye to mobile (and how to improve the experience for desktop users too)
• Selecting content to include and exclude
• Content modeling and CMS UX design to create content packages

Attend in person or online! Register today!